Take The Technology To The Eyeballs

When we started Eyespot we decided against creating a destination site. Competing for customers in an increasingly commoditized business (video hosting, social networking) was not something that appealed to us. It was clear at the time that there would be hundreds of video sharing sites competing for eyesballs, and sure enough that is exactly the environment we find ourselves in today.

We were conflicted, however, because we knew our differentiators (editing, mobile) would really set us apart from the competition. But that did not change the fact that we would still have to rise above the noise in this very crowded space. So we decided the best way to leverage our differentiators would be to take the technology to the eyeballs, rather than trying to bring the eyeballs to the technology.

The Eyespot business model is that of an ASP technology platform provider. All of the applications and features available on eyespot.com are also available as part of a hosted private label offering. As you can imagine, all players in the online video space are looking for differentiators. Our platform was designed to quickly and easily integrate into any online property and, within a matter of weeks, add innovative and engaging applications that enable mashups, remix contests, mobile video sharing, and more.

Today's digital media environment is vastly different than years past. Whereas discussions of digital media in past years were almost always focused on DRM issues, today's discussions gravitate around viewer participation and mashups. The savvy new media execs of today understand that the era of passive media consumption is over. Our media culture has evolved into one of participation. The new conventional wisdom among media companies is: fans are going to use our digital assets for mashups whether we want them to or not, so let's facilitate the phenomenon and create new revenue streams in the process. This way of thinking is permeating record labels, film studios, broadcast media companies, professional sports leagues, video game publishers, and others. In 2007 you will see branded mashup communites powered by Eyespot in all of these sectors.